Calla Norman Consulting
Education
2020-2022
MBA / Masters of Arts in Food Studies
Chatham University
2016-2020
B.A. English
Indiana University - Bloomington
At Chatham, I earned a dual MBA/MAFS, where I got to grow my passion for food and food business. I worked in the campus farm, consulted with small food businesses on marketing plans, recipe development, and business plans, and wrote my thesis on crowdfunding for independent restaurants.
At IU, I majored in English, received certificates in Food Studies and the Liberal Arts and Management Program (LAMP), and minored in Spanish. I studied abroad in the United Kingdom and Dominican Republic, was president of Food Education (FED) at IU for three years, and was awarded Best Critical Thesis for my honors thesis.
Work Experience
Digital Communications Fellow
City of South Bend
March 2024-present
South Bend, IN
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Consult with City departments in digital communications projects from email marketing, social media marketing, website development, and more.
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Manage projects improving user experience for South Bend residents interacting with City services.
Civic Innovation Consultant
enFocus
August 2022-August 2024
South Bend, IN
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Coordinated One Marshall County, a collaborative community development organization, creating a board of community leaders to implement development projects.
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Wrote an action plan and economic impact analysis for a potential 45 mile recreational trail.
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Managed operations and data for two local non-profits, increasing efficiency by 40% on one of them.
Food Innovation Lab Coordinator, Center for Regional Agriculture, Food, and Transformation
August 2020-August 2022
Pittsburgh, PA
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Consult with small-to-medium food businesses in starting/maintaining projects including social media plans, website audits, marketing materials, and recipe development
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Create and present webinars on entrepreneurial development, social media marketing, and COVID-19 resources, including a six-week course that helped launch over 40 food businesses
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Organized pitch competition which connected 8 entrepreneurs to funding and potential investors